Why online activation sucks

[AstralWanderer]

Originally Posted by Joe Forster/STA

If I remember correctly, DABhand works in a shop that sells computer games.

That could explain a lot. I can see the BestBuy ethos and dedication to customer service shine through. More seriously though, computer games shops are going to be big losers from digital distribution (and online activation will both cost sales and increase returns) so you'd think he'd wise up a little.

Originally Posted by Joe Forster/STA

That's capitalism: some make it, some don't; some companies ride the waves of success for a long time, some don't.

Agreed - I just wanted to point out that we, as customers, only see part of the picture with regard to what publishers do and what expenses they incur.