The figures regarding piracy are over exagerated.
Yes piracy is a problem but just because somone pirates a game doesnt mean they were ever going to buy that game in the first place. They pirate it cause its there, not cause they are trying to save money.
For example, and keeping it simple, lets say 1000 people pirate a certain game but only 100 of them were ever considering buying that game. So the developers/publishers are not losing 1000 sales they are really only losing 100 sales, yet they tell you they have missed out on 1000 sales.
Most only pirate a game for the hell of it, not because they ever intended to buy it.