the [RUN] sections has ERRORS!! - Cannot find file, You added the name of the folder after the {app} which is NOT needed. Also missed the folder path for GridGameLauncher.exe
CORRECTED
Code:
[Run]
Filename: {app}\Support\PhysX_9.10.0129_SystemSoftware.exe; Parameters: /quiet;
Filename: {app}\Support\directx\DXSETUP.exe; Description: {cm:LaunchProgram,DirectX}
Filename: {app}\Support\vcredist_x86.exe; Description: {cm:LaunchProgram,Microsoft visual C++}
Filename: {app}\Support\gfwlivesetup.exe; Description: {cm:LaunchProgram,Game For Windows Live}
Filename: "{app}\Binaries\Win32Live\GridGameLauncher.exe"; Description: "{cm:LaunchProgram,Disney Interactive Studios}"; Flags: nowait postinstall skipifsilent