Unless he's affiliated with the actual game I can't see him advertising this if he's getting nothing in return, seems strange to advertise when it's been advertised on the TV here in UK.
In fact I'm watching the darts now, Ronnie Baxter v Adrian Gray and it's a cracking game of darts, nine 180's already and it's neck and neck at 2 sets all, best of 3 and it's 2 - 1 in legs to Gray, ooohhh I'm so excited I could crush a grape.
And the first shock exit of the tournament as World no 44 Adrian Gray knocks out veteran World no 10 Ronnie Baxter in round 1 as Gray misses an easy 50 finish by landing himself on Double 8 to let and Ronnie in with a chance but he misses an easy 80 finish to let Gray back in to finish him off with a single dart to Double 8
Who says darts was boooorrriiiinnnnrrgg