Retailers pay heavy fines if they are caught selling an item before it's release date..
The games are not beamed onto shevles you know.. they are shipped and stored by retailers until the release date... making them widely available to those with access to the stock...
Now all you need is the knowledge to crack the game..& bam.. it's cracked, and won't be released May 5th to the suckers who don't work at Wal-mart...
Suckers