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What I heard is EA released a beta to the warez scene as a clone image to catch people out.
They are following the same steps Valve did with HL2. Catch people at it and remove them when they finally gave up on their illegal game and bought a new one and have their accounts barred :P Which was pretty low of them.
I think EA is doing the same with serials incase anyone who managed to get a keygenerator would kill serials generated left right and centre.
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