its a homebrew app so you have to skip the binhack step in the echelon tutorial. so dont binhack homebrew apps/emus.
if you want to use bin2boot on it, mkisofs 0,0
then use bin2boot on the .iso,
bin2boot data.iso /nohack
bin2boot by default automatically trys to hack the bootbin to lba 0. the /nohack tells it not to. you have to use that if you bin2boot homebrew stuff.
hope it helps.