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im not sure about how legal it is but i do know that sometimes the games shop my friend works for sells games before the release dates. they dont do it without a good reason though, ie. the store he works for is a chain store, and theres an independant store just down the high street that tries to out do them at every step including by putting out games say on a tuesday or wednesday that arent due out until the friday.
the chain store have permission from head office to start selling the games as soon as the other store does so they dont lose money to them. i cant imagine a chain store would do that if it was illegal. maybe its illegal for some games and not others? of course they dont do it with every game
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