Ha Ha Ha - you switched your NTSC to a PAL format!!! NOws the fun part, you have to figure out while it's rolling wether you have to push up or down to switch it back to NTSC!!!!

I had to do this for a local store that received a bunch of Goldfingers all set up for PAL instead of NTSC, I'll see if I kept written down the procedure, Otherwise I'll have to go Play with mine to figure it out!!
Ureka!!
To bring Goldfinger out of PAL
PRESS:
L1 + select
then push up on directional pad
press (circle)
L1 + select brings up the NTSC/PAL menu,
pushing up on the D-pad highlights NTSC,
pushing circle ok's and changes it to NTSC.
I decided to hang on to this in case I would need to remember it, it's a pain to figure out while the screen is rolling!!